Horror by the Numbers

The quality of any creative endeavor tends to approach the level of taste of whoever is in charge.
-John Gruber

Ask fans of horror films how they feel about the current state of the genre, and you’re almost guaranteed to get a bunch of different answers. One group will point to the recent string of powerful Indie horror movies that have been released and conclude that it has never been a better time to get scared at the movie theatre, especially with the recent release of The VVitch. Another group may point to the existence of middling Hollywood horror with generic names like The Boy or The Forest and say that there is little of value out there from the big studios. You may even get some incredibly frustrated people who are fed up with manipulative garbage leaning on jump-scares and thin concepts (Ouija, anyone?). So, what the hell is happening out there? This fragmentation is the result of particular market forces which have dictated that films in the horror genre do not need to be of good quality to be wildly successful. As a result, the impetus towards quality comes from the aesthetic pride of the creators. Lacking that, studios are completely comfortable with churning out garbage for financial gain.

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