Disney recently released the first teaser trailer for Pixar’s next original feature film, Coco. The teaser introduces us to a world full of music, magic, and spirits centered around Dia de los Muertos. In accordance with standard Pixar protocol, this teaser offers us only a slight glimpse at the characters and story, and instead envelopes the audience in the world of the film. After presenting the teaser, this piece will focus on what we can learn about the aesthetic of the film from the trailer, discuss the creative team behind the film, and flesh out the narrative and potential themes based on other interviews. Here we go:
Today, words are exceedingly lightweight. You can say whatever you like because words are as substantive as foam to us. That’s no more than a reflection of how empty our reality has become. And yet even now, the truth is that words are power. It’s just that we’re meaninglessly drowning in a sea of powerless, vacuous words.
-Hayao Miyazaki, 1999 – Director’s notes for Spirited Away